1925 Ford Advertisement, "Supreme in Service as in Saving"

Summary

Ford targeted women in this 1925 advertisement. Its vehicles provided women with access to the "wide and healthful" outdoors. And it was convenient and affordable. Automobiles, especially the relatively easy-to-drive Model T, offered many women freedom and independence.

Ford targeted women in this 1925 advertisement. Its vehicles provided women with access to the "wide and healthful" outdoors. And it was convenient and affordable. Automobiles, especially the relatively easy-to-drive Model T, offered many women freedom and independence.

Artifact

Advertisement

Date Made

1925

Subject Date

1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.453

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 17.25 in

Width: 12 in

Inscriptions

Text reads in part: Supreme in Service / as in Saving / The Ford car... key to the wide and healthful out-of-doors. It enables the owner-- her family and friends--to have all of the benefits of fresh air and change of scene, without fatigue. / Partial text at lower right corner: RUNABOUT $260; TOURING, $290; COUPE, $520; / TUDOR SEDAN, $580; FORDOR SEDAN $660... Across bottom of ad: Ford / THE UNIVERSAL CAR / MAKE SAFETY YOUR RESPONSIBILITY

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