Everlast "Forged" Pitcher and Mugs, 1938-1960

Summary

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.

In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.

Artifact

Beverage set

Date Made

1938-1960

Location

Not on exhibit to the public.

Object ID

2005.121.186

Credit

From the Collections of The Henry Ford. Gift of Constance & James Levi.

Material

Aluminum (Metal)

Color

Silver (Color)

Dimensions

Height: 8.5 in

Width: 4.25 in

Length: 7.5 in

Inscriptions

underside of pitcher: EVERLAST / FORGED ALUMINUM / 5026 underside of mug: EVERLAST / FORGED ALUMINUM / 5027 underside of mug: HAND FORGED / EVERLAST METAL

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