1924 Ford Motor Company Institutional Message Advertising Campaign, "Vital Resources that Cannot Fail"

Summary

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad is a reminder that Henry Ford pursued many technologies and production methods that we would now recognize as renewable or sustainable.

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad is a reminder that Henry Ford pursued many technologies and production methods that we would now recognize as renewable or sustainable.

Artifact

Advertisement

Date Made

1924

Subject Date

1924

Creators

Ford Motor Company 

Charleson, Malcolm Daniel, 1888-1943 

Creator Notes

Made for Ford Motor Company. Original artwork by Malcolm Charleson.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.479

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 17.25 in

Width: 22.5 in

Connect 3

Discover curious connections between artifacts.

Learn More