1924 Ford Motor Company Institutional Message Advertising Campaign, "Vital Resources that Cannot Fail"
Add to SetSummary
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad is a reminder that Henry Ford pursued many technologies and production methods that we would now recognize as renewable or sustainable.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. This ad is a reminder that Henry Ford pursued many technologies and production methods that we would now recognize as renewable or sustainable.
Artifact
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Date Made
1924
Subject Date
1924
Creators
Charleson, Malcolm Daniel, 1888-1943
Creator Notes
Made for Ford Motor Company. Original artwork by Malcolm Charleson.
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.479
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17.25 in
Width: 22.5 in
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