Everlast "Forged Blackberry" Serving Tray, 1938-1947
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In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
In 1932, Louis Schnitzer and Nathan Gelfman formed Everlast Metal Products Corporation, producing high-quality, hand-forged aluminum giftware. In an era of growing uniformity via factory production, the "made by hand" aspect of these products held an aesthetic appeal for consumers. In 1933, Everlast introduced its first product line, "Forged Giftware" featuring Colonial Revival inspired designs.
Artifact
Tray
Date Made
1938-1947
Location
Not on exhibit to the public.
Object ID
2005.121.290
Credit
From the Collections of The Henry Ford. Gift of Constance & James Levi.
Material
Aluminum (Metal)
Color
Silver (Color)
Dimensions
Width: 14.938 in
Depth: 9.25 in
Height: .75 in
Inscriptions
on bottom: HAND FORGED / EVERLAST METAL
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