Postcard Advertising the Ford Model T, "High Priced Quality in a Low Priced Car," 1908

Summary

This postcard was sent just before the introduction of the Ford Model T on October 1, 1908. Ford exhibited at the Carriage Dealers Show, held annually in New York City. Ford's proposition was probably to entice dealers to sell the Model T. Postcards like this are very ephemeral and we are lucky to have this piece.

This postcard was sent just before the introduction of the Ford Model T on October 1, 1908. Ford exhibited at the Carriage Dealers Show, held annually in New York City. Ford's proposition was probably to entice dealers to sell the Model T. Postcards like this are very ephemeral and we are lucky to have this piece.

Artifact

Postcard

Date Made

1908

Subject Date

October 1908

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2006.64.1

Credit

From the Collections of The Henry Ford.

Material

Cardboard
Paper (Fiber product)

Technique

Printing (Process)
Trimming (Cutting)

Color

Multicolored

Dimensions

Height: 5 in

Width: 7.063 in

Inscriptions

Printed on front: Ford Motor Company High Priced Quality in a Low Priced Car Irons for Top. Full Line Includes RUNABOUT, ROADSTER, COUPE, TOWN CAR, AND CAB Printed on back: An Invitation to You: Be sure to attend the Carriage Dealers Show Oct. 5 to 10, and while there call at our Exhibit. We have a "cracker-jack" proposition for dealers who want to handle automobiles. When at the show make our booth your headquarters. Have your mail addressed in our care. If you do not attend the show, write today for Catalog and Dealers proposition. Ford Motor Company DETROIT Show location Depew Avenue Section first floor. Grand Central Palace, New York City... Written on back: Ralph Shank New Baltimore [New York?] Postmarked Troy, NY September 28, 1908. Written on front in ink: Model T 5 Passenger 4 cylinder 20 Horsepower Touring Car $850.00 f.o.b. Detroit. 3 Oil Lamps Horn and Iron For Top. Also written on front, on the side of the car is: N.B.H.S. '09 . Two flags are drawn in as if mounted on the car, and they read "'09". The year "1909" is written in on the car's white tires.

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