Sales Brochure Featuring the 1925 Ford Model T Sedan, "Her Personal Car"

Summary

Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.

Ford Motor Company advertisements often targeted women because of their growing sense of freedom in the early twentieth century. As social norms for women changed, Ford marketed the Model T towards women as a way to experience adventure and acquire a sense of liberation. Brochures, sales booklets, and advertisements often times used female customer testimonials to strengthen that message.

Artifact

Trade catalog

Date Made

1925

Subject Date

1925

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.175.27

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11.125 in

Width: 8.75 in

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