Bosco Drink Mix Advertisement, 1963, "What New Bosco and a Shaker Will Do for You"

Summary

What Baby Boomer does not remember the "I Love Bosco" TV jingle from the 1950s and 1960s? At the same time that television commercials and magazine ads (like this one for New Bosco and a shaker) promoted chocolate beverages as fun and delicious for kids, they reminded Moms that these drinks were also healthful and nutritious.

What Baby Boomer does not remember the "I Love Bosco" TV jingle from the 1950s and 1960s? At the same time that television commercials and magazine ads (like this one for New Bosco and a shaker) promoted chocolate beverages as fun and delicious for kids, they reminded Moms that these drinks were also healthful and nutritious.

Artifact

Advertisement

Date Made

June 1963

Subject Date

June 1963

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2008.62.1

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 11.25 in

Width: 8.25 in

Inscriptions

on front: What New Bosco* and a shaker will do for you (Now super-fortified with A, B2, D2, Niacin plus Iron) back, lower left corner: REDBOOK MAGAZINE JUNE 1963

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