Fordlandia Dance Hall, Boa Vista, Brazil, circa 1933

Summary

In 1928, Ford Motor Company established a 2.5 million-acre rubber plantation and industrial town - called Fordlandia - at Boa Vista in the Amazon Rainforest. To attract workers, Ford offered double wages, housing, food, medical services, and entertainment -- including an eighteen-hole golf course and dance hall. Fordlandia ultimately failed, and Ford Motor Company disposed of its Brazilian rubber operations in 1945.

In 1928, Ford Motor Company established a 2.5 million-acre rubber plantation and industrial town - called Fordlandia - at Boa Vista in the Amazon Rainforest. To attract workers, Ford offered double wages, housing, food, medical services, and entertainment -- including an eighteen-hole golf course and dance hall. Fordlandia ultimately failed, and Ford Motor Company disposed of its Brazilian rubber operations in 1945.

Artifact

Photographic print

Subject Date

circa 1933

Creators

Unknown

 On Exhibit

On Loan - Victoria & Albert Museum

Object ID

64.167.74.10

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 4.375 in

Width: 6.75 in

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