Advertising Poster, "70 Years of Ford Pickups," 1917-1987
Add to SetSummary
Ford Motor Company celebrated its 70th year in the pickup truck business in 1987. The original Ford Model TT truck of 1917 essentially was a Model T automobile with a heftier chassis and drivetrain. Over time, Ford pickups developed into a distinct product line. The introduction of the F-series trucks for 1948 was a significant milestone in this evolution.
Ford Motor Company celebrated its 70th year in the pickup truck business in 1987. The original Ford Model TT truck of 1917 essentially was a Model T automobile with a heftier chassis and drivetrain. Over time, Ford pickups developed into a distinct product line. The introduction of the F-series trucks for 1948 was a significant milestone in this evolution.
Artifact
Poster
Date Made
1987
Subject Date
1917-1987
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
2009.6.1
Credit
From the Collections of The Henry Ford. Gift of George H. Elsner.
Material
Paper (Fiber product)
Fome-Cor (TM)
Technique
Chromogenic processes
Mounting
Color
Multicolored
Dimensions
Height: 23.75 in
Width: 35.75 in
Thickness: 0.5 in
Inscriptions
Printed at top center of the poster: 70 Years of Ford Pickups Paragraph above the bed of each of the 22 different pickup trucks is a date and a description of each model's differences. Examples: Upper left corner: 1917 Ford enters / the truck business / to stay. Lower right corner: 1986 best selling / pickup 9 years in a row / -- tough Ford!
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