Advertisement for the 1965 Ford Mustang, "Exciting New Car from Ford Motor Company"

Summary

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

Artifact

Advertisement

Date Made

August 1964-September 1964

Subject Date

1964-1965

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.522

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Photomechanical processes

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 16.938 in

Width: 22 in

Inscriptions

Printed on front: Mustang--exciting new car from Ford Motor Comapny... / show stopper at the World's Fair...Ford-built means better built

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