Sales Catalog for 1899 Waverley Electric Motor Vehicles made by the Indiana Bicycle Company
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Date Made
1899
Subject Date
1899
Creators
Place of Creation
United States, Indiana, Indianapolis
Creator Notes
Made for the Indiana Bicycle Company, Indianapolis, Indiana
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2010.0.12.10
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Multicolored
Dimensions
Height: 5.75 in
Width: 8.875 in
Inscriptions
Printed on front cover: Waverley / 1899 / Electric Motor Vehicles / Indiana Bicycle Co. / Indianapolis, Ind. U.S.A.
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