1959 Plymouth Advertisement,"Good Taste is Never Extreme"

Summary

There's a slightly defensive tone in Plymouth's slogan, "Good Taste is Never Extreme," in this ad for its 1959 lineup. No carmaker embraced tailfins quite like Chrysler under the design leadership of Virgil Exner. The 1959 Plymouth's tailfins were longer and canted slightly outward compared with previous years. Some might call them extreme.

There's a slightly defensive tone in Plymouth's slogan, "Good Taste is Never Extreme," in this ad for its 1959 lineup. No carmaker embraced tailfins quite like Chrysler under the design leadership of Virgil Exner. The 1959 Plymouth's tailfins were longer and canted slightly outward compared with previous years. Some might call them extreme.

Artifact

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Date Made

09 February 1959

Subject Date

09 February 1959

Creators

Chrysler Corporation. Plymouth Division 

Creator Notes

Made for Chrysler Corporation, Plymouth Division

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

87.14.10.10

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.5 in

Width: 14 in

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