"Discover a New Horizon. Plymouth Horizon," 1978

Summary

According to this sales brochure, the new horizon for 1978 was a Plymouth Horizon. The car had front-wheel drive, maximized its interior space, and provided needed fuel economy. Plymouth offered luxury options, too. The Horizon and its twin, the Dodge Omni, were Motor Trend's "Car of the Year" for 1978.

According to this sales brochure, the new horizon for 1978 was a Plymouth Horizon. The car had front-wheel drive, maximized its interior space, and provided needed fuel economy. Plymouth offered luxury options, too. The Horizon and its twin, the Dodge Omni, were Motor Trend's "Car of the Year" for 1978.

Artifact

Trade catalog

Date Made

1978

Creators

Chrysler Corporation. Plymouth Division 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Published for Chrysler Corporation Plymouth Division, Detroit, Michigan.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2011.0.4.8

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 11 in

Width: 8.5 in

Inscriptions

On front cover: DISCOVER A NEW HORIZON. / PLYMOUTH / Horizon / MOTOR TREND MAGAZINE'S / CAR OF THE YEAR

Connect 3

Discover curious connections between artifacts.

Learn More