"Dodge Omni Totes the Tots, Hits Night Spots, Carries Plants, Visits Aunts, Likes Antiques, Climbs the Peaks, Plays Ball, Does it All," 1977

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Date Made

1977

Creators

Chrysler Corporation. Dodge Division 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Published for Chrysler Corporation, Dodge Division, Detorit, Michigan.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2011.0.4.9

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10 in

Width: 10 in

Inscriptions

On front cover: "Dodge / Omni / Totes the Tots, Hits Night Spots, / Carries Plants, Visits Aunts, Likes Antiques, / Climbs the Peaks, Plays Ball, / Does it All," 1977

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