1977 Honda Civic Sedan and Hatchback, "What the World is Coming To"

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Subject Date

1977

Creators

American Honda Motor Company 

Creator Notes

Made for American Honda Motor Company

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

95.100.7896

Credit

From the Collections of The Henry Ford. Gift of Robert Penny.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored

Dimensions

Height: 7.75 in

Width: 10.813 in

Inscriptions

Text on front: HONDA / What the world is coming to. / Civic Sedan and Hatchback Text inside, in part: Civic for '77... / Fun to drive... / Sensible size... / Easy to own!

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