1960 Chevrolet Corvair Brochure, "Custom Features for the Corvair"
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Date Made
1960
Subject Date
1960
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
81.154.16
Credit
From the Collections of The Henry Ford. Gift of Wallace D. Sawhill.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Multicolored
Dimensions
Height: 6.313 in
Width: 9.125 in
Inscriptions
Text on front: Custom Features for the CORVAIR / 1960 / A New Concept in American Motoring Ink stamp on front: Crissman Chevrolet Company...Rochester, Michigan
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