1960 Chevrolet Corvair Brochure, "Custom Features for the Corvair"

Summary

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.

Artifact

Trade catalog

Date Made

1960

Subject Date

1960

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

81.154.16

Credit

From the Collections of The Henry Ford. Gift of Wallace D. Sawhill.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 6.313 in

Width: 9.125 in

Inscriptions

Text on front: Custom Features for the CORVAIR / 1960 / A New Concept in American Motoring Ink stamp on front: Crissman Chevrolet Company...Rochester, Michigan

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