Rauch & Lang Electrics Catalog, circa 1917, "The Ideal Automobile"

Summary

In 1917, Rauch and Lang Carriage Company touted its electric car as the "Ideal Automobile." This sales catalog pointed out the qualities of the vehicle. It was practical, reliable, economical, clean, roomy, and comfortable. It was also family safe. One image even shows a mother and child charging the car for use.

In 1917, Rauch and Lang Carriage Company touted its electric car as the "Ideal Automobile." This sales catalog pointed out the qualities of the vehicle. It was practical, reliable, economical, clean, roomy, and comfortable. It was also family safe. One image even shows a mother and child charging the car for use.

Artifact

Trade catalog

Date Made

circa 1917

Subject Date

circa 1917

Location

Not on exhibit to the public.

Object ID

64.167.184.43

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 10 in.

Width: 7.5 in.

Inscriptions

Cover: THE IDEAL / AUTOMOBILE / Rauch & Lang Electric Title page: THE IDEAL / AUTOMOBILE / A / Vehicle of / Distinction / and Wide / Usefulness / Rauch & Lang / Electric / The Baker R & L Company / Cleveland - Ohio. / U.S.A. Back: Rauch & Lang / Electrics / BAKER R. & L. NEW YORK CORPORATION / 17 & 19 CENTRAL PARK WEST

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