Hudson Hornet Nameplate, 1955

Summary

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Car model names might seem straightforward (especially once they are well-established and familiar) but most are masterpieces of allusion, rife with references to glamorous locations, social rank, rugged environment -- all tied to the self-image and aspirations of potential car buyers. Different styles of lettering -- whether bold, high-tech, freehand, or formal -- offer further reinforcement to the power of a model name.

Artifact

Nameplate

Date Made

1955

Creators

American Motors Corporation 

Creator Notes

Made for American Motors Corporation.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

2011.247.1

Credit

From the Collections of The Henry Ford.

Material

Metal

Color

Silver (Color)

Dimensions

Height: 1.25 in

Width: 8.25 in

Thickness: 0.75 in

Inscriptions

Forms: Hornet Stamped on back: 314286210569

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