Mercury Front Grille Emblem, 2000-2005
Add to SetSummary
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.
Artifact
Badge
Date Made
2000-2005
Creators
Ford Motor Company. Mercury Division
Creator Notes
Made for the Mercury Division of Ford Motor Company.
On Exhibit
at Henry Ford Museum in Driving America
Object ID
2011.306.1
Credit
From the Collections of The Henry Ford.
Material
Metal
Plastic
Technique
Plating (Metal coating)
Color
Silver (Color)
Black (Color)
Dimensions
Diameter : 4 in (emblem)
Thickness: 1.75 in (emblem)
Inscriptions
Upper obverse, in black: MERCURY Stamped on back of emblem: Ford (logo) / YF42-8B262-AC / ENG.#F000071 / DC 2 IH #1764 / ABS
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