Infiniti Emblem, 2000-2011

Summary

An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

An automobile manufacturer's badge is fundamental to the company's brand identity -- just as the maker's name is often important to our identity as consumers and drivers. Early automobile badges tended to be small and often discreetly located; today they have evolved into enlarged, prominently placed, and frequently symmetrical logos -- easy to recognize, even at a glance in a rear-view mirror.

Artifact

Badge

Date Made

2000-2011

Creators

Nissan Motor Corporation in U.S.A. 

Creator Notes

Made for the Infiniti Division of Nissan Motor Corporation.

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

2011.298.1

Credit

From the Collections of The Henry Ford.

Material

Plastic
Metal

Technique

Plating (Metal coating)

Color

Silver (Color)

Dimensions

Height: 3.5 in

Width: 4.75 in

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