Mercedes-Benz Catalog, circa 1970
Add to SetSummary
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Car brochures have evolved from straightforward product catalogues into polished creative sales tools. Their quality paper, rich color, inventive formats, and sophisticated graphic design all contribute to a buyer's developing impression of a car in a showroom. Advertising might entice people to a dealership, but brochures extend and deepen the relationship between vehicle and potential buyer.
Artifact
Trade catalog
Subject Date
circa 1970
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9672
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Lithography
Color
Multicolored
Dimensions
Height: 5.938 in
Width: 8.5 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
