"Star of the Silky Way, Custom Built Roadmaster by Buick," 1953
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
Advertisement
Date Made
1953
Subject Date
1953
Collection Title
Location
Not on exhibit to the public.
Object ID
2011.342.1
Credit
From the Collections of The Henry Ford.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 13.625 in (each of 2 pages)
Width: 10.625 in (each of 2 pages)
Inscriptions
Text under image reads in part: This one had to be good. It's our / Golden Anniversary ROADMASTER. / ... finest in a fifty-year line of fine cars. / You'll know it ... Fireball V8. ... Twin-Turbine Dynaflow ... velvety luxury ...
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
