Chevrolet "An American Revolution" Promotional Towel, 2003-2009

Summary

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet put its popular bowtie logo and early 2000s slogan on giveaways like this towel.

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Chevrolet put its popular bowtie logo and early 2000s slogan on giveaways like this towel.

Artifact

Towel

Date Made

2003-2009

Place of Creation

India 

Location

Not on exhibit to the public.

Object ID

2011.352.1

Credit

From the Collections of The Henry Ford.

Material

Cotton (Textile)

Color

White (Color)
Red
Black (Color)

Dimensions

Height: 11.25 in

Width: 16.25 in

Inscriptions

Front: (red Chevy bowtie logo) / AN AMERICAN / REVOLUTION On tag: 100% COTTON / MADE IN INDIA / RN# 80349

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