"The Pole" Drive-In Restaurant and Advertising Signs, Indianapolis, Indiana, circa 1967

Summary

Drive-in restaurants -- where waiters or waitresses called carhops took orders and delivered food to customers in parked cars -- became popular hangouts following World War II. Large signs advertising this drive-in's new "mini-menu" enticed passing motorists to stop for inexpensive food and eat-in-your-car service. Later value meals and menus at fast-food chains echoed this marketing technique.

Drive-in restaurants -- where waiters or waitresses called carhops took orders and delivered food to customers in parked cars -- became popular hangouts following World War II. Large signs advertising this drive-in's new "mini-menu" enticed passing motorists to stop for inexpensive food and eat-in-your-car service. Later value meals and menus at fast-food chains echoed this marketing technique.

Artifact

Photographic print

Subject Date

circa 1967

Creators

Unknown

Location

Not on exhibit to the public.

Object ID

P.1774.X.145

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 8 in

Width: 10 in

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