"After You have Satisfied Yourself that the Pope-Hartford Has No Superior in Any Feature, Consider the Price," October 1911

Summary

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.

Artifact

Advertisement

Date Made

October 1911

Subject Date

1912

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

91.303.1644

Credit

From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 9.5 in

Width: 5.75 in

Inscriptions

Partial text reads: Consider the price / $3000. / ... Pleasure / Vehicles / Public Service / Wagons / Three Ton Trucks / The Pope Manufacturing Company / Hartford, Conn. ...

Connect 3

Discover curious connections between artifacts.

Learn More