"After You have Satisfied Yourself that the Pope-Hartford Has No Superior in Any Feature, Consider the Price," October 1911
Add to SetSummary
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
The automobile is a paradox -- a practical tool that plays host to both human needs and fantasies. Like car consumers, automotive ads seem to land somewhere between fantasy and reality, emotions and rationality. Many ads incorporate apparent opposites: fantasy can sell practicality, and vice versa. Sometimes the car has disappeared completely -- an emotional appeal prompts us to complete the ad.
Artifact
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Date Made
October 1911
Subject Date
1912
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
91.303.1644
Credit
From the Collections of The Henry Ford. Gift of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black-and-white (Colors)
Dimensions
Height: 9.5 in
Width: 5.75 in
Inscriptions
Partial text reads: Consider the price / $3000. / ... Pleasure / Vehicles / Public Service / Wagons / Three Ton Trucks / The Pope Manufacturing Company / Hartford, Conn. ...
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