Advertising Proof, 1994 Lincoln Mark VIII, "It Not Only Says You've Arrived, It Says You Beat Everyone Else There"

Summary

Lincoln's Mark VIII debuted for the 1993 model year, continuing a series that stretched back to the 1956 Continental Mark II. The Mark VIII was marketed as a personal luxury car -- a premium version of Ford's Thunderbird or Mercury's Cougar -- with a two-door body and a traditional rear-wheel drive layout. The trunk lid's shape recalled the classic rear-mounted spare tire.

Lincoln's Mark VIII debuted for the 1993 model year, continuing a series that stretched back to the 1956 Continental Mark II. The Mark VIII was marketed as a personal luxury car -- a premium version of Ford's Thunderbird or Mercury's Cougar -- with a two-door body and a traditional rear-wheel drive layout. The trunk lid's shape recalled the classic rear-mounted spare tire.

Artifact

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Date Made

1994

Subject Date

1994

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

94.16.5

Credit

From the Collections of The Henry Ford. Gift of Young & Rubicam Ltd.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 10.25 in

Width: 15.5 in

Inscriptions

on front: The 280-Horsepower Lincoln Mark VIII / ... / The Lincoln Mark VIII. Drive Everything else first... / Lincoln / What a Luxury Car Should Be

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