Program for the "44th Annual Chicago Auto Show," 1952

Summary

Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1952 Chicago show.

Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1952 Chicago show.

Artifact

Program (Document)

Subject Date

16 February 1952-24 February 1952

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2011.0.4.99

Credit

From the Collections of The Henry Ford.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 12 in

Width: 8.875 in

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