Advertising Calendar, "When You Need Hudson Parts Call Hall Motor Company," 1946

Summary

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Other common items, like this 1946 calendar from a Delaware Hudson dealer, could reinforce the brand 365 day a year.

Promotional giveaways can place advertising messages deeper into people's lives than billboards or magazine ads. The power of branding -- coupled with consumer brand loyalty -- has also led to the creation of promotional items designed for sale to the public. Other common items, like this 1946 calendar from a Delaware Hudson dealer, could reinforce the brand 365 day a year.

Artifact

Advertising card

Date Made

1946

Subject Date

July 1946-September 1946

Location

Not on exhibit to the public.

Object ID

2011.369.2

Credit

From the Collections of The Henry Ford.

Material

Ink
Paper (Fiber product)

Technique

Printing (Process)

Color

Green
White (Color)
Black (Color)

Dimensions

Height: 11 in.

Width: 8.5 in.

Inscriptions

Text on front with calendar: In the lap of luxury...behind a famous engine / WHEN YOU NEED HUDSON PARTS / HALL MOTOR COMPANY / 51 W. Main Street Phone Middletown 425 / Middletown, Delaware Partial text on reverse side: YEARLY MODELS AND IDENTIFYING MODEL NUMBERS / [for Hudson autos-1937-1946] / now available! / Hudson Approved Accessories / Cigarette Lighters / ... / Outside Rear View Mirrors / ... / Gas Tank Lock Caps / ... / Spotlights... / TO SAVE TIME, PHONE YOUR ORDER AND WE WILL HAVE IT READY

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