Zipcar "Zipcard" Key Card, 2010

Summary

In the 2000s, a growing understanding of the inconveniences and hardships of owning a car--cost, parking, environmental effects and effects on city design--made car rejection popular. These attitudes, combined with new technologies, made new industries like carshares viable. This card, when waved over a windshield-mounted radio transceiver, unlocks cars in the popular Zipcar carsharing program.

In the 2000s, a growing understanding of the inconveniences and hardships of owning a car--cost, parking, environmental effects and effects on city design--made car rejection popular. These attitudes, combined with new technologies, made new industries like carshares viable. This card, when waved over a windshield-mounted radio transceiver, unlocks cars in the popular Zipcar carsharing program.

Artifact

Card key

Date Made

2010

Creators

Zipcar (Firm) 

Creator Notes

Made for Zipcar

Driving America
 On Exhibit

at Henry Ford Museum in Driving America

Object ID

2011.412.1

Credit

From the Collections of The Henry Ford. Gift of Maggie Parker.

Material

Plastic

Color

Gray (Color)
White (Color)
Green

Dimensions

Height : 2.0625 in

Width: 3.3125 in

Inscriptions

Printed obverse: zipcard / 953957 / 866.4ZIPCAR Printed in part on reverse: zip basics / 1. This Zipcard unlocks and locks your Zipcar [...]

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