Program, " 1954 Spring Auto Show," Rochester, New York, March 13-20, 1954
Add to SetSummary
Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York, show.
Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York, show.
Artifact
Program (Document)
Date Made
1954
Subject Date
13 March 1954-20 March 1954
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
92.150.9680
Credit
From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Multicolored
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 8.5 in
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