Program, " 1954 Spring Auto Show," Rochester, New York, March 13-20, 1954

Summary

Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York show.

Auto shows use glamour, giveaways, spectacle, and sex appeal to show off manufacturers' latest offerings. Part entertainment and part consumer education, auto shows have their roots in 19th Century industrial exhibitions and world's fairs. New York City hosted America's first auto show in 1900 and the idea caught on. Paying crowds took away this program from the 1954 Rochester, New York show.

Artifact

Program (Document)

Date Made

1954

Subject Date

13 March 1954-20 March 1954

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

92.150.9680

Credit

From the Collections of The Henry Ford. Gift of the Family of Henry Austin Clark, Jr.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Multicolored
Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 8.5 in

Connect 3

Discover curious connections between artifacts.

Learn More