"Is This the Kind of Car You'd Like to Own?" Ford Motor Company Advertising Proof, 1960
Add to SetSummary
Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. One line in this advertisement, describing the Falcon's "engine up front where it belongs," was a direct reference to Chevrolet's rear-engine compact car, the Corvair.
Like Chrysler and General Motors, Ford entered the small-car market for 1960. The company's six-cylinder Falcon was a hit, selling 435,676 units in its first year -- more than either of Ford's crosstown rivals. One line in this advertisement, describing the Falcon's "engine up front where it belongs," was a direct reference to Chevrolet's rear-engine compact car, the Corvair.
Artifact
Advertisement
Subject Date
1960
Creators
Place of Creation
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.576
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Dimensions
Height: 14.438 in
Width: 8.938 in
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