Sales Catalog for the 1960 Plymouth Valiant, "The Valiant Confidential"

Summary

After watching Volkswagen, American Motors, and Studebaker win customers with small cars, the Big Three -- Chrysler, Ford, and General Motors -- introduced their own compacts for 1960. This brochure for Chrysler's Valiant compares the car point by point with Chevrolet's Corvair and Ford's Falcon. Chrysler initially marketed the Valiant as its own marque, though the car later joined the Plymouth line.

After watching Volkswagen, American Motors, and Studebaker win customers with small cars, the Big Three -- Chrysler, Ford, and General Motors -- introduced their own compacts for 1960. This brochure for Chrysler's Valiant compares the car point by point with Chevrolet's Corvair and Ford's Falcon. Chrysler initially marketed the Valiant as its own marque, though the car later joined the Plymouth line.

Artifact

Trade catalog

Date Made

1959

Subject Date

1960

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.184.62

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Cardboard
Paper (Fiber product)
Plastic

Color

Multicolored

Dimensions

Height: 10.5 in

Width: 8.625 in

Thickness: 1.5 in

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