"The Valiant Confidential" Sales Catalog for the 1960 Plymouth Valiant, 1959
Add to SetSummary
After watching Volkswagen, American Motors, and Studebaker win customers with small cars, the Big Three -- Chrysler, Ford, and General Motors -- introduced their own compacts for 1960. This brochure for Chrysler's Valiant compares the car point by point with Chevrolet's Corvair and Ford's Falcon. Chrysler initially marketed the Valiant as its own marque, though the car later joined the Plymouth line.
After watching Volkswagen, American Motors, and Studebaker win customers with small cars, the Big Three -- Chrysler, Ford, and General Motors -- introduced their own compacts for 1960. This brochure for Chrysler's Valiant compares the car point by point with Chevrolet's Corvair and Ford's Falcon. Chrysler initially marketed the Valiant as its own marque, though the car later joined the Plymouth line.
Artifact
Trade catalog
Date Made
1959
Subject Date
1960
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.184.62
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Cardboard
Paper (Fiber product)
Plastic
Color
Multicolored
Dimensions
Height: 10.5 in
Width: 8.625 in
Thickness: 1.5 in
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