Advertisement for the 1959 Studebaker Lark, "Meet the One That Makes Driving Fun"

Summary

When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford and General Motors introduced compacts for 1960.

When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford and General Motors introduced compacts for 1960.

Artifact

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Date Made

24 January 1959

Subject Date

24 January 1959

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.184.63

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Multicolored

Dimensions

Height: 12.625 in

Width: 9.75 in

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