"Meet the One That Makes Driving Fun" Studebaker Lark Advertisement, 1959
Add to SetSummary
When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford, and General Motors introduced compacts for 1960.
When people started buying smaller imported cars, particularly Volkswagens, American automakers changed their "one size fits all" approach and offered small cars of their own. Studebaker of South Bend, Indiana, was one of the first. Its compact Lark debuted in 1959 and was a strong seller, partly for lack of competition. Chrysler, Ford, and General Motors introduced compacts for 1960.
Artifact
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Date Made
24 January 1959
Subject Date
24 January 1959
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.184.63
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 12.625 in
Width: 9.75 in
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