1937 Ford Motor Company Advertising Proof Sheet, "Take Your Choice- V-8"

Summary

Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford introduced a smaller displacement, 60-horsepower version of its V-8 for economy-minded customers. Ford didn't offer another four-cylinder engine in an American car until the Pinto debuted for 1971.

Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford introduced a smaller displacement, 60-horsepower version of its V-8 for economy-minded customers. Ford didn't offer another four-cylinder engine in an American car until the Pinto debuted for 1971.

Artifact

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Subject Date

January 1937

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.594

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 17.25 in

Width: 12.5 in

Inscriptions

Partial text from top down: TAKE YOUR CHOICE / 85 / HORSEPOWER / FOR MAXIMUM / PERFORMANCE / 60 / HORSEPOWER / FOR MAXIMUM / ECONOMY / ... ONE CAR-- two V-8 engines! / ... / THE QUALITY CAR IN THE LOW- PRICE FIELD AT THE LOWEST PRICE IN YEARS

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