Service Bays of Casey's Master Service Station, California Pacific International Exposition, San Diego, California, 1935

Summary

Ford Motor Company's corporate presence at the 1935 California Pacific International Exposition permeated the San Diego fairgrounds. In one parking lot, an enterprising local Ford dealer opened "Casey's Master Service Station." This modern exhibit was also a functioning station, servicing automobiles while their owners explored the fair. Casey's and other Exposition attractions heightened Ford's visibility and provided bonus advertising.

Ford Motor Company's corporate presence at the 1935 California Pacific International Exposition permeated the San Diego fairgrounds. In one parking lot, an enterprising local Ford dealer opened "Casey's Master Service Station." This modern exhibit was also a functioning station, servicing automobiles while their owners explored the fair. Casey's and other Exposition attractions heightened Ford's visibility and provided bonus advertising.

Artifact

Photographic print

Subject Date

1935

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.232.216

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 7.5 in

Width: 11 in

Inscriptions

verso: R 216

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