Portland, Oregon Symphony Orchestra Conductor Willem van Hoogstraten, in San Diego, California for the California Pacific International Exposition, 1935
Add to SetSummary
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Performers in the 3,000-seat Ford Music Bowl amphitheatre included the Portland Symphony Orchestra. Music Bowl concerts - free to visitors and broadcast nationally by radio - broadened Ford's corporate presence at the Exposition and provided bonus advertising.
Ford Motor Company poured resources into the 1935 California Pacific International Exposition in San Diego, constructing the fair's largest and most popular exhibition. Performers in the 3,000-seat Ford Music Bowl amphitheatre included the Portland Symphony Orchestra. Music Bowl concerts - free to visitors and broadcast nationally by radio - broadened Ford's corporate presence at the Exposition and provided bonus advertising.
Artifact
Photographic print
Subject Date
1935
Keywords
United States, California, San Diego, Balboa Park
Hoogstraten, Willem van, 1884-1965
Portland Symphony Orchestra (Portland, Or.)
California Pacific International Exposition (1935-1936 : San Diego, Calif.)
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.232.249
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Linen (Material)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 11 in
Width: 7.5 in
Inscriptions
verso: R 249 Mr. van Hoogstraten, conductor of Portland Symphony
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