"Pictorial History of the Mercury Car," 1955
Add to SetSummary
Ford Motor Company launched Mercury with the 1939 model year. The mid-priced brand fit neatly between the economical Ford and the upmarket Lincoln, allowing Ford Motor to follow General Motors' successful "car for every purse" strategy. As this poster shows, Mercury essentially was a dressed-up Ford in its first years but came into its own after World War II.
Ford Motor Company launched Mercury with the 1939 model year. The mid-priced brand fit neatly between the economical Ford and the upmarket Lincoln, allowing Ford Motor to follow General Motors' successful "car for every purse" strategy. As this poster shows, Mercury essentially was a dressed-up Ford in its first years but came into its own after World War II.
Artifact
Poster
Date Made
1955
Subject Date
1939-1955
Creators
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
00.1334.144
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Lithography
Color
Black-and-white (Colors)
Dimensions
Height: 21.75 in
Width: 27.75 in
Inscriptions
Printed on front: PICTORIAL HISTORY / OF THE / MERCURY CAR / INFORMATION SERVICES SECTION / FORD MOTOR COMPANY / DEARBORN, MICHIGAN / LITHO IN U.S.A.
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