Preparing for a Performance in Ford Symphony Gardens, Century of Progress International Exposition, Chicago, Illinois, 1934

Summary

Ford Motor Company poured resources into the largest, most talked-about exhibition at Chicago's Century of Progress Exposition in 1934. The installation included Ford Symphony Gardens, an outdoor bandshell where fairgoers could relax and enjoy free performances. These concerts and plays broadened Ford's corporate presence at the fair and provided bonus advertising.

Ford Motor Company poured resources into the largest, most talked-about exhibition at Chicago's Century of Progress Exposition in 1934. The installation included Ford Symphony Gardens, an outdoor bandshell where fairgoers could relax and enjoy free performances. These concerts and plays broadened Ford's corporate presence at the fair and provided bonus advertising.

Material

Paper (Fiber product)
Linen (Material)

Technique

Gelatin silver process

Color

Black-and-white (Colors)

Dimensions

Height: 11 in

Width: 7.5 in

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