Advertisement for Ford V-8, "Fill the Tank Once and Drive All Day," 1937
Add to SetSummary
Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford attracted economy-minded customers with a smaller 60-horsepower version of its V-8. The "60" engine had a displacement of 136 cubic inches, compared to the larger 85-horsepower V-8's 221 cubic inches.
Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford attracted economy-minded customers with a smaller 60-horsepower version of its V-8. The "60" engine had a displacement of 136 cubic inches, compared to the larger 85-horsepower V-8's 221 cubic inches.
Artifact
Advertisement
Date Made
1937
Subject Date
1937
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
64.167.19.596
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Black-and-white (Colors)
Dimensions
Height: 17.625 in
Width: 12.625 in
Inscriptions
Partial text from top down: This advertisement is appearing in major city Sunday and Daily newspapers throughout the country / in various sizes, during the first two weeks of June, 1937. FILL THE TANK ONCE / and drive / all day! / FORD "60" OWNERS REPORT / 22-27 MILES PER GALLON ... / Ford V-8 "60" / ...
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