Advertisement for Ford V-8, "Fill the Tank Once and Drive All Day," 1937

Summary

Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford attracted economy-minded customers with a smaller 60-horsepower version of its V-8. The "60" engine had a displacement of 136 cubic inches, compared to the larger 85-horsepower V-8's 221 cubic inches.

Ford's affordable V-8 engine, introduced in 1932, proved so popular that the company stopped selling four-cylinder cars with the 1935 model year. For 1937, Ford attracted economy-minded customers with a smaller 60-horsepower version of its V-8. The "60" engine had a displacement of 136 cubic inches, compared to the larger 85-horsepower V-8's 221 cubic inches.

Artifact

Advertisement

Subject Date

1937

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.596

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 17.625 in

Width: 12.625 in

Inscriptions

Partial text from top down: This advertisement is appearing in major city Sunday and Daily newspapers throughout the country / in various sizes, during the first two weeks of June, 1937. FILL THE TANK ONCE / and drive / all day! / FORD "60" OWNERS REPORT / 22-27 MILES PER GALLON ... / Ford V-8 "60" / ...

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