1924 Ford Motor Company Institutional Message Advertising Campaign, "Monumental Enterprise"
Add to SetSummary
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the Rouge plant's power house and blast furnaces, serve as backdrop to the storage bins alongside the plant's boat slip.
In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. Here the Rouge plant's power house and blast furnaces, serve as backdrop to the storage bins alongside the plant's boat slip.
Artifact
Advertisement
Date Made
1924
Subject Date
1924
Creators
Collection Title
Location
Not on exhibit to the public.
Object ID
64.167.19.599
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Color
Multicolored
Dimensions
Height: 17 in
Width: 22.75 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
