Ford Institutional Advertisment on the B-24 Bomber, "Watch the Fords Go By!"

Summary

Ford Motor Company built everything from jeeps to gliders during World War II, but its most dramatic manufacturing effort involved B-24 bomber planes. Ford adapted its mass production techniques to aircraft construction at the company's massive Willow Run plant. There were many production problems to solve but, by March 1944, Willow Run workers completed one bomber every 63 minutes.

Ford Motor Company built everything from jeeps to gliders during World War II, but its most dramatic manufacturing effort involved B-24 bomber planes. Ford adapted its mass production techniques to aircraft construction at the company's massive Willow Run plant. There were many production problems to solve but, by March 1944, Willow Run workers completed one bomber every 63 minutes.

Artifact

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Subject Date

1943

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

64.167.19.606

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)

Color

Black-and-white (Colors)

Dimensions

Height: 14.25 in

Width: 11 in

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