1939 Mercury 8 Automobile Advertisement, "New Name, New Car, New Value"
Add to SetSummary
Ford Motor Company introduced its Mercury line in the fall of 1938. The inaugural ad campaign heralded Mercury as "The car that dares to ask 'Why?'" That is, Why couldn't a big car be economical too? The Mercury was larger and more powerful than a contemporary Ford, but it still managed an impressive 20 miles per gallon in fuel economy.
Ford Motor Company introduced its Mercury line in the fall of 1938. The inaugural ad campaign heralded Mercury as "The car that dares to ask 'Why?'" That is, Why couldn't a big car be economical too? The Mercury was larger and more powerful than a contemporary Ford, but it still managed an impressive 20 miles per gallon in fuel economy.
Artifact
Photographic print
Subject Date
1939
Creators
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
P.D.338
Credit
From the Collections of The Henry Ford. Gift of Ford Motor Company.
Material
Paper (Fiber product)
Technique
Gelatin silver process
Color
Black-and-white (Colors)
Dimensions
Height: 8.25 in
Width: 10 in
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