Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (title page [page 1])
THF231927
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / title page [page 1]
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 2)
THF231928
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 2
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 3)
THF231929
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 3
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 4)
THF231930
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 4
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 5)
THF231931
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 5
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 6)
THF231932
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 6
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 7)
THF231933
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 7
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 8)
THF231934
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 8
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 9)
THF231935
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 9
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 10)
THF231936
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 10
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 11)
THF231937
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 11
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 12)
THF231938
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 12
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 13)
THF231939
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 13
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 14)
THF231940
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 14
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 15)
THF231941
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 15
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 16)
THF231942
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 16
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 17)
THF231943
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 17
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 17 back)
THF231944
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 / page 17 back
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (title page [page 1]) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 2) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 3) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 4) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 5) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 6) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 7) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 8) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 9) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 10) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 11) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 12) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 13) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 14) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 15) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 16) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 17) - Thumbnail
Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964 (page 17 back) - Thumbnail

Ford Motor Company Marketing Research Office Report, "Owner Loyalty and Source of Sales," July 14, 1964

Summary

Ford's careful market research revealed that people between 18 and 34 would represent half of all car buyers during the 1960s. These young customers wanted sporty styling, fuel economy and performance-oriented options. Additionally, older buyers were becoming more affluent and increasingly willing to buy second -- or even third -- cars just for fun. Mustang was designed with these trends in mind.

Ford's careful market research revealed that people between 18 and 34 would represent half of all car buyers during the 1960s. These young customers wanted sporty styling, fuel economy and performance-oriented options. Additionally, older buyers were becoming more affluent and increasingly willing to buy second -- or even third -- cars just for fun. Mustang was designed with these trends in mind.

Artifact

Report

Date Made

14 July 1964

Creators

Ford Motor Company 

Keywords

Reports 

Advertising 

Marketing 

Automobile industry 

Automobiles 

Cars 

Collection Title

Joel Dean Papers 

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

68.300.1035.2

Credit

From the Collections of The Henry Ford. Gift of Joel Dean.

Material

Paper (Fiber product)

Technique

Printing (Process)

Color

Black-and-white (Colors)

Dimensions

Height: 8.625 in

Width: 11 in

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