Heinz Master Pickle Picker Pin, 1965-1970

Summary

The pickle charm was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. This golden pickle pin giveaway was possibly created to commemorate the company's centennial in 1969.

The pickle charm was H.J. Heinz's most successful promotion and giveaway. The charm eventually evolved into a lapel pin, allowing customers to wear their souvenirs in public -- a simple, yet extremely effective marketing strategy. This golden pickle pin giveaway was possibly created to commemorate the company's centennial in 1969.

Artifact

Pin (Jewelry)

Date Made

1965-1970

Creators

H.J. Heinz Company 

Place of Creation

United States, Pennsylvania, Pittsburgh 

Creator Notes

Made for H.J. Heinz Company.

Location

Not on exhibit to the public.

Object ID

2014.107.1

Credit

From the Collections of The Henry Ford.

Material

Gutta-percha
Metal
Paper (Fiber product)

Color

Gold (Color)
Yellow (Color)
Green

Dimensions

Height: 1.75 in

Width: 2.25 in

Length: 0.325 in

Inscriptions

On card: MASTER/ PICKLE PICKER

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