Mercury Tracer All-Women Road Rally with Lyn St. James, 1988
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Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.
Racing driver Lyn St. James's longtime association with Ford Motor Company began soon after she turned pro. Seeing Ford specifically target female car buyers in its advertisements, St. James wrote a letter to the company that pointed out the marketing opportunity in sponsoring her racing efforts. The gambit worked and Ford signed on as a sponsor in 1981.
Artifact
Brochure
Subject Date
1988
Creators
Unknown
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2011.264.61
Credit
From the Collections of The Henry Ford. Gift of Lyn St. James.
Material
Paper (Fiber product)
Technique
Printing (Process)
Color
Black (Color)
White (Color)
Red
Dimensions
Height: 8.5 in (folded)
Width: 3.5 in (folded)
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