Illustration of Peanuts Characters for 1964 Ford Falcon Advertising Campaign, 1963

Summary

From the 1960 to the 1965 model years, Ford Motor Company paid an annual licensing fee for exclusive rights to have the Peanuts gang speak for their new compact model, the Falcon, in ads, billboards, animated TV commercials, and sales brochures. This 1963 drawing was submitted by Ford's advertising agency, J. Walter Thompson, with Peanuts characters drawn by Charles Schulz.

From the 1960 to the 1965 model years, Ford Motor Company paid an annual licensing fee for exclusive rights to have the Peanuts gang speak for their new compact model, the Falcon, in ads, billboards, animated TV commercials, and sales brochures. This 1963 drawing was submitted by Ford's advertising agency, J. Walter Thompson, with Peanuts characters drawn by Charles Schulz.

Artifact

Drawing (Visual work)

Date Made

31 July 1963

Creators

Ford Motor Company 

J. Walter Thompson Company 

Schneider and Associates (Firm) 

Schulz, Charles M. (Charles Monroe), 1922-2000 

Place of Creation

United States, Michigan, Detroit 

Creator Notes

Original drawing by Charles M. Schulz for Ford Motor Company.

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

68.300.1031.30

Credit

From the Collections of The Henry Ford. Gift of Ford Motor Company.

Material

Paper (Fiber product)
Illustration board
Vellum (Paper)

Technique

Drawing (Image-making)

Color

Black-and-white (Colors)
Multicolored

Dimensions

Height: 11 in

Width: 14 in

Inscriptions

Ink stamp on back: Schneider & Associates [...] July 31 1963 Handwritten on brown paper in marker: 310-64P / REJECT Label adhered on back: J.W.T. / DETROIT / Handwritten in ink on back: Peanuts Characters / '64 Falcon Folder

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