La-Z-Boy Advertising in the Saturday Evening Post, "What a Wonderful Feeling to Relax in a La-Z-Boy," May 22, 1954

Summary

To keep La-Z-Boy in the lead among an increasing field of competitors in the years after World War II, company co-founders Edwin Shoemaker and Edward Knabusch introduced and marketed new technological innovations. One of the most important was the "Ottomatic." This built-in, adjustable footrest eliminated the need for an ottoman, saving space while still allowing users to fully recline.

To keep La-Z-Boy in the lead among an increasing field of competitors in the years after World War II, company co-founders Edwin Shoemaker and Edward Knabusch introduced and marketed new technological innovations. One of the most important was the "Ottomatic." This built-in, adjustable footrest eliminated the need for an ottoman, saving space while still allowing users to fully recline.

Artifact

Advertisement

Subject Date

22 May 1954

 On Exhibit

By Request in the Benson Ford Research Center

Object ID

2015.78.1.68

Credit

From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.

Material

Fome-Cor (TM)
Paper (Fiber product)

Technique

Printing (Process)
Mounting

Color

Black-and-white (Colors)

Dimensions

Height: 12.5 in

Width: 10 in

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