La-Z-Boy Advertisement, "What a Wonderful Feeling to Relax in a La-Z-Boy," May 22, 1954
Add to SetSummary
To keep La-Z-Boy in the lead among an increasing field of competitors in the years after World War II, company co-founders Edwin Shoemaker and Edward Knabusch introduced and marketed new technological innovations. One of the most important was the "Ottomatic." This built-in, adjustable footrest eliminated the need for an ottoman, saving space while still allowing users to fully recline.
To keep La-Z-Boy in the lead among an increasing field of competitors in the years after World War II, company co-founders Edwin Shoemaker and Edward Knabusch introduced and marketed new technological innovations. One of the most important was the "Ottomatic." This built-in, adjustable footrest eliminated the need for an ottoman, saving space while still allowing users to fully recline.
Artifact
Advertisement
Subject Date
22 May 1954
Creators
Creator Notes
Published in "The Saturday Evening Post," May 22, 1954.
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.68
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Fome-Cor (TM)
Paper (Fiber product)
Technique
Printing (Process)
Mounting
Color
Black-and-white (Colors)
Dimensions
Height: 12.5 in
Width: 10 in
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
