Proof for Advertising Graphics on La-Z-Boy Trucks and Vans, 1997
Add to SetSummary
From the company's founding in 1927, La-Z-Boy looked for every opportunity to advertise. Delivery trucks offered the company a way to extend its marketing strategies onto city streets and into neighborhoods. This graphic art designed in the 1990s for a delivery truck suggests how La-Z-Boy products "make the rooms that make a home."
From the company's founding in 1927, La-Z-Boy looked for every opportunity to advertise. Delivery trucks offered the company a way to extend its marketing strategies onto city streets and into neighborhoods. This graphic art designed in the 1990s for a delivery truck suggests how La-Z-Boy products "make the rooms that make a home."
Artifact
Proof (Printed matter)
Date Made
1997
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.93
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Cardboard
Technique
Mounting
Printing (Process)
Color
Multicolored
Dimensions
Height: 20 in
Width: 15 in
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