La-Z-Boy Advertisement in American Home Magazine, "A Family Affair with the Bing Crosbys," October 1967
Add to SetSummary
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements, beginning with Bing and Kathryn Crosby in the 1960s, would become an enduring La-Z-Boy advertising strategy.
In 1927, cousins Edward Knabusch and Edwin Shoemaker, established what would later become La-Z-Boy, Inc. in Monroe, Michigan. They were a perfect pair: Shoemaker was fascinated with technology and Knabusch was a master marketer. Celebrity endorsements, beginning with Bing and Kathryn Crosby in the 1960s, would become an enduring La-Z-Boy advertising strategy.
Artifact
Advertisement
Subject Date
October 1967
Keywords
Collection Title
On Exhibit
By Request in the Benson Ford Research Center
Object ID
2015.78.1.123
Credit
From the Collections of The Henry Ford. Gift of La-Z-Boy, Incorporated.
Material
Paper (Fiber product)
Cardboard
Technique
Printing (Process)
Mounting
Color
Multicolored
Dimensions
Height: 14.500 in
Width: 11.500 in
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