Pennant, "Ernie Irvan, #36," 1998
Add to SetSummary
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
NASCAR's popularity soared in the 1990s and 2000s. With its fan base growing in size and diversity, the sport attracted new sponsors. Traditional advertisers like auto parts stores and motor oils were joined by breakfast cereals, children's toys and other family-friendly products. Cigarette brands were phased out. NASCAR-themed souvenirs, like this pennant, increased sponsors' reach beyond race day.
Artifact
Pennant
Date Made
1998
Keywords
Location
Not on exhibit to the public.
Object ID
2016.11.19
Credit
From the Collections of The Henry Ford. Gift of Matthew E. Talbot.
Material
Felt (Textile)
Color
Red
Blue
Green
White (Color)
Dimensions
Height: 12 in
Width: 30 in
Inscriptions
front, lower left: (c) MARS, Incorporated 1998 / (c) MB2 Motorsports/IEI / WINCRAFT/MADE IN U.S.A. / DESIGN #467 / LIMITED EDITION OF 5000
Share Anywhere
Use this Artifact Card to share this great find with others. From historic images to vivid descriptions, a record of rich detail is bundled inside a single card.
